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Prize-Winning First-Year Student Motivated by More than Profit

José Rodriguez Jr. ’25 always knew he wanted to be an entrepreneur. In high school, he enrolled in a business class and thought maybe he would be a clothing designer. But, then he thought about the potential market—kids like him.

“If you’re wearing Tommy Hilfiger, why would you want to buy my brand?” he says. “I needed a twist.” That twist came in a flash of inspiration while thinking about how he could help his brother, Joel, who is on the autism spectrum, manage his anxiety.

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